{"id":576,"date":"2023-07-29T01:42:11","date_gmt":"2023-07-28T20:42:11","guid":{"rendered":"https:\/\/ahmadaffan.com\/?p=576"},"modified":"2023-07-29T01:42:13","modified_gmt":"2023-07-28T20:42:13","slug":"keyword-match-types-google-ads","status":"publish","type":"post","link":"https:\/\/ahmadaffan.com\/keyword-match-types-google-ads\/","title":{"rendered":"Keyword Match Types in Google Ads: Broad, Phrase, Exact, and Negative"},"content":{"rendered":"\n<p>Ever wondered how Google Ads always seems to know what you&#8217;re looking for, even before you do? Well, it&#8217;s no magic; it&#8217;s all about <strong>Keyword Match Types<\/strong>. These are the tools that guide Google in determining which search queries should trigger your ads. Intriguing, right? Let&#8217;s delve into the world of keyword match types.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents (TOC)<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999999;color:#999999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999999;color:#999999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ahmadaffan.com\/keyword-match-types-google-ads\/#Introduction_to_Keyword_Match_Types\" title=\"Introduction to Keyword Match Types\">Introduction to Keyword Match Types<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ahmadaffan.com\/keyword-match-types-google-ads\/#Importance_of_Keyword_Match_Types\" title=\"Importance of Keyword Match Types\">Importance of Keyword Match Types<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ahmadaffan.com\/keyword-match-types-google-ads\/#Google_Ads_Keyword_Match_Types\" title=\"Google Ads Keyword Match Types\">Google Ads Keyword Match Types<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ahmadaffan.com\/keyword-match-types-google-ads\/#Broad_Match\" title=\"Broad Match\">Broad Match<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ahmadaffan.com\/keyword-match-types-google-ads\/#Pros_and_Cons_of_Broad_Match\" title=\"Pros and Cons of Broad Match\">Pros and Cons of Broad Match<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ahmadaffan.com\/keyword-match-types-google-ads\/#Phrase_Match\" title=\"Phrase Match\">Phrase Match<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ahmadaffan.com\/keyword-match-types-google-ads\/#Pros_and_Cons_of_Phrase_Match\" title=\"Pros and Cons of Phrase Match\">Pros and Cons of Phrase Match<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ahmadaffan.com\/keyword-match-types-google-ads\/#Exact_Match\" title=\"Exact Match\">Exact Match<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ahmadaffan.com\/keyword-match-types-google-ads\/#Pros_and_Cons_of_Exact_Match\" title=\"Pros and Cons of Exact Match\">Pros and Cons of Exact Match<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ahmadaffan.com\/keyword-match-types-google-ads\/#Negative_Match\" title=\"Negative Match\">Negative Match<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ahmadaffan.com\/keyword-match-types-google-ads\/#Pros_and_Cons_of_Negative_Match\" title=\"Pros and Cons of Negative Match\">Pros and Cons of Negative Match<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ahmadaffan.com\/keyword-match-types-google-ads\/#Strategic_Keyword_Match_Type_Usage\" title=\"Strategic Keyword Match Type Usage\">Strategic Keyword Match Type Usage<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ahmadaffan.com\/keyword-match-types-google-ads\/#Matching_for_Brand_Awareness\" title=\"Matching for Brand Awareness\">Matching for Brand Awareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ahmadaffan.com\/keyword-match-types-google-ads\/#Matching_for_Lead_Generation\" title=\"Matching for Lead Generation\">Matching for Lead Generation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ahmadaffan.com\/keyword-match-types-google-ads\/#Wrapping_It_Up_Best_Practices\" title=\"Wrapping It Up: Best Practices\">Wrapping It Up: Best Practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/ahmadaffan.com\/keyword-match-types-google-ads\/#Final_Words\" title=\"Final Words\">Final Words<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/ahmadaffan.com\/keyword-match-types-google-ads\/#What_is_the_main_difference_between_Broad_Match_and_Exact_Match\" title=\"What is the main difference between Broad Match and Exact Match?\">What is the main difference between Broad Match and Exact Match?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/ahmadaffan.com\/keyword-match-types-google-ads\/#What_are_Negative_Keywords_in_Google_Ads\" title=\"What are Negative Keywords in Google Ads?\">What are Negative Keywords in Google Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/ahmadaffan.com\/keyword-match-types-google-ads\/#Can_I_use_all_the_Keyword_Match_Types_in_a_single_campaign\" title=\"Can I use all the Keyword Match Types in a single campaign?\">Can I use all the Keyword Match Types in a single campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/ahmadaffan.com\/keyword-match-types-google-ads\/#How_do_I_choose_the_right_Keyword_Match_Type\" title=\"How do I choose the right Keyword Match Type?\">How do I choose the right Keyword Match Type?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/ahmadaffan.com\/keyword-match-types-google-ads\/#Are_Keyword_Match_Types_the_only_factor_to_consider_in_a_Google_Ads_campaign\" title=\"Are Keyword Match Types the only factor to consider in a Google Ads campaign?\">Are Keyword Match Types the only factor to consider in a Google Ads campaign?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introduction_to_Keyword_Match_Types\"><\/span><strong>Introduction to Keyword Match Types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Keyword Match Types are parameters set by advertisers in Google Ads that control how closely a searcher&#8217;s query must match the advertiser&#8217;s chosen keyword before an ad is displayed. Simply put, they are the gatekeepers of your ad campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Importance_of_Keyword_Match_Types\"><\/span><strong>Importance of Keyword Match Types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>So, why should you care about Keyword Match Types? Imagine you own a pizza shop. Your goal is to attract customers who want pizza, not those who are looking for a bakery or a sushi restaurant. Keyword match types help to make sure that your ads are shown to the right audience. They give you control over your ad&#8217;s reach, relevance, and ultimately, its ROI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Ads_Keyword_Match_Types\"><\/span><strong>Google Ads Keyword Match Types<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let&#8217;s uncover the different types of keyword match types available in Google Ads and why they matter.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Broad_Match\"><\/span><strong>Broad Match<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As the name suggests, this is the broadest match type. Google matches your ads with searches that include any word in your key phrase, in any order, and possibly along with other words. It also matches synonyms and related searches.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros_and_Cons_of_Broad_Match\"><\/span><strong>Pros and Cons of Broad Match<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>The main advantage of broad match is its wide reach. However, it may not be as targeted as you&#8217;d like. It&#8217;s like casting a wide fishing net; you catch a lot, but not all are the fish you want.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Phrase_Match\"><\/span><strong>Phrase Match<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Here, your ads are shown for searches that include the exact phrase, or close variants, with additional words before or after. It&#8217;s more targeted than broad match but still offers flexibility.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros_and_Cons_of_Phrase_Match\"><\/span><strong>Pros and Cons of Phrase Match<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Phrase match gives you more control over who sees your ad than broad match, but it also limits your ad&#8217;s reach. It&#8217;s like fishing with a smaller, more specific net.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exact_Match\"><\/span><strong>Exact Match<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Exact match is the most specific keyword match type. Your ad is shown for searches that match your keyword exactly or are close variants.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros_and_Cons_of_Exact_Match\"><\/span><strong>Pros and Cons of Exact Match<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Exact match offers the highest level of control and relevancy, but it also has the smallest reach. It&#8217;s like fishing with a hook and bait; you&#8217;re more likely to catch the fish you want, but fewer of them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Negative_Match\"><\/span><strong>Negative Match<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Negative keywords are those you don&#8217;t want your ad to be shown for. They help to exclude irrelevant searches and narrow down your target audience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pros_and_Cons_of_Negative_Match\"><\/span><strong>Pros and Cons of Negative Match<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Negative match helps to eliminate irrelevant clicks and save on ad spend. However, if used too broadly, it may limit your ad&#8217;s visibility.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Keyword Match Type<\/strong><\/td><td><strong>Description<\/strong><\/td><td><strong>Pros<\/strong><\/td><td><strong>Cons<\/strong><\/td><td><strong>Ideal Use Case<\/strong><\/td><\/tr><tr><td><strong>Broad Match<\/strong><\/td><td>Matches your ads with searches that include any word in your key phrase, in any order, and possibly along with other words. Also matches synonyms and related searches.<\/td><td>Wide reach.<\/td><td>Not highly targeted. Can lead to irrelevant clicks.<\/td><td>Best for brand awareness campaigns where reach is more important than precision.<\/td><\/tr><tr><td><strong>Phrase Match<\/strong><\/td><td>Matches your ads for searches that include the exact phrase, or close variants, with additional words before or after.<\/td><td>More control than broad match.<\/td><td>Limits the ad&#8217;s reach compared to broad match.<\/td><td>Ideal when you want to balance between reach and relevance.<\/td><\/tr><tr><td><strong>Exact Match<\/strong><\/td><td>Matches your ads for searches that are exactly the same as your keyword or are close variants.<\/td><td>High level of control and relevancy.<\/td><td>Smallest reach among all match types.<\/td><td>Perfect for campaigns where precision is paramount, such as when advertising high-value products or services.<\/td><\/tr><tr><td><strong>Negative Match<\/strong><\/td><td>These are keywords you don&#8217;t want your ad to be shown for. They help to exclude irrelevant searches.<\/td><td>Helps eliminate irrelevant clicks and save on ad spend.<\/td><td>Used too broadly, it may limit your ad&#8217;s visibility.<\/td><td>Useful in all campaigns to prevent ad display for irrelevant or off-brand search queries.<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Google Ads Keyword Match type and ideal use cases.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Strategic_Keyword_Match_Type_Usage\"><\/span>Strategic Keyword Match Type Usage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>How you use keyword match types depends on your specific goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Matching_for_Brand_Awareness\"><\/span>Matching for Brand Awareness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If your main goal is brand awareness, broad match can help you reach a wider audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Matching_for_Lead_Generation\"><\/span>Matching for Lead Generation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For lead generation, you might want to use a more targeted approach with phrase and exact match types.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Wrapping_It_Up_Best_Practices\"><\/span>Wrapping It Up: Best Practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Remember, the key to successful Google Ads campaigns is to maintain a balanced and strategic mix of keyword match types. Monitor your campaigns regularly, make adjustments as necessary, and never stop experimenting!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Words\"><\/span>Final Words<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To summarize,  Keyword Match Types in Google Ads: broad, phrase, exact, and negative, are critical elements of a successful PPC campaign. They determine your ad&#8217;s reach and relevancy. Choose wisely, and you&#8217;ll have a profitable campaign. Misuse them, and your ad budget could quickly deplete with little to show for it. So, ready to make your next Google Ads campaign a roaring success?<\/p>\n\n\n\n<p><strong>FAQs<\/strong><\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1690408624572\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_is_the_main_difference_between_Broad_Match_and_Exact_Match\"><\/span><strong>What is the main difference between Broad Match and Exact Match?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Broad Match shows your ads on similar phrases and related searches, while Exact Match only shows your ad on searches that match your keyword exactly or are close variants.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1690408629891\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_are_Negative_Keywords_in_Google_Ads\"><\/span><strong>What are Negative Keywords in Google Ads?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Negative Keywords are keywords you don&#8217;t want your ad to be shown for. They help to filter out irrelevant searches.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1690408636307\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Can_I_use_all_the_Keyword_Match_Types_in_a_single_campaign\"><\/span><strong>Can I use all the Keyword Match Types in a single campaign?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Yes, a balanced and strategic mix of all keyword match types can increase the effectiveness of your campaign.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1690408641811\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_do_I_choose_the_right_Keyword_Match_Type\"><\/span><strong>How do I choose the right Keyword Match Type?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The choice depends on your campaign goals. Broad match is ideal for brand awareness, phrase and exact match for lead generation, and negative match to exclude irrelevant searches.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1690408647821\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"Are_Keyword_Match_Types_the_only_factor_to_consider_in_a_Google_Ads_campaign\"><\/span><strong>Are Keyword Match Types the only factor to consider in a Google Ads campaign?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>No, they are one among many factors. Other factors include bid amount, quality score, ad relevancy, and landing page experience.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Ever wondered how Google Ads always seems to know what you&#8217;re looking for, even before you do? Well, it&#8217;s no magic; it&#8217;s all about Keyword Match Types. These are the tools that guide Google in determining which search queries should trigger your ads. Intriguing, right? Let&#8217;s delve into the world of keyword match types. Introduction [Read More&#8230;]\n","protected":false},"author":1,"featured_media":601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,12],"tags":[15],"_links":{"self":[{"href":"https:\/\/ahmadaffan.com\/wp-json\/wp\/v2\/posts\/576"}],"collection":[{"href":"https:\/\/ahmadaffan.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahmadaffan.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahmadaffan.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ahmadaffan.com\/wp-json\/wp\/v2\/comments?post=576"}],"version-history":[{"count":2,"href":"https:\/\/ahmadaffan.com\/wp-json\/wp\/v2\/posts\/576\/revisions"}],"predecessor-version":[{"id":578,"href":"https:\/\/ahmadaffan.com\/wp-json\/wp\/v2\/posts\/576\/revisions\/578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ahmadaffan.com\/wp-json\/wp\/v2\/media\/601"}],"wp:attachment":[{"href":"https:\/\/ahmadaffan.com\/wp-json\/wp\/v2\/media?parent=576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahmadaffan.com\/wp-json\/wp\/v2\/categories?post=576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahmadaffan.com\/wp-json\/wp\/v2\/tags?post=576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}