{"id":156,"date":"2021-06-17T17:08:13","date_gmt":"2021-06-17T12:08:13","guid":{"rendered":"https:\/\/ahmadaffan.com\/?p=156"},"modified":"2021-06-17T17:11:27","modified_gmt":"2021-06-17T12:11:27","slug":"googles-new-search-console-insights-feature","status":"publish","type":"post","link":"https:\/\/ahmadaffan.com\/googles-new-search-console-insights-feature\/","title":{"rendered":"Google&#8217;s New Search Console Insights for Website Owners"},"content":{"rendered":"\n<p>We all love Google Search console. In fact this is a tool in top 10 of every <a href=\"https:\/\/ahmadaffan.com\/\" data-type=\"URL\" data-id=\"https:\/\/ahmadaffan.com\/\">Digital marketer<\/a>&#8216;s bookmark library. Search console has improved overtime. Many features retired, while others sit it &#8220;legacy tools and reports&#8221;. Besides retiring old console features, Google introduces new features from time to time. This week it was the all new &#8220;<a href=\"http:\/\/googles-new-search-console-insights-feature\" data-type=\"URL\" data-id=\"googles-new-search-console-insights-feature\" rel=\"nofollow\" target=\"_blank\">Search console Insights<\/a>&#8221; after almost a year of <a href=\"https:\/\/www.searchenginejournal.com\/new-google-search-console-insights-for-content-creators\/377738\/\" rel=\"nofollow noopener\" target=\"_blank\">rigorous beta testing<\/a>. Let&#8217;s know more about this new feature, how to use it, and how will it change the SERP competition. In a nutshell, &#8220;<strong>Search console Insights<\/strong>&#8221; is a long awaited feature from Google that will actually help many Publishers and content creators make better sense of the Search console data.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents (TOC)<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999999;color:#999999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999999;color:#999999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ahmadaffan.com\/googles-new-search-console-insights-feature\/#So_what_actually_is_Search_console_Insights\" title=\"So, what actually is Search console Insights?\">So, what actually is Search console Insights?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ahmadaffan.com\/googles-new-search-console-insights-feature\/#Benefits_of_Search_Console_Insights\" title=\"Benefits of Search Console Insights\">Benefits of Search Console Insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ahmadaffan.com\/googles-new-search-console-insights-feature\/#How_to_access_Google_search_console_insights_feature\" title=\"How to access Google search console insights feature?\">How to access Google search console insights feature?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ahmadaffan.com\/googles-new-search-console-insights-feature\/#Got_a_suggestion_to_improve_Google_Search_Insights\" title=\"Got a suggestion to improve Google Search Insights ?\">Got a suggestion to improve Google Search Insights ?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_what_actually_is_Search_console_Insights\"><\/span>So, what actually is Search console Insights?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Search Console Insights is a new experience tailored for content creators and publishers and can help them understand how audiences discover their site\u2019s content and what resonates with their audiences. This new experience is powered by data from both Google Search Console and Google Analytics.<\/p><cite>Google<\/cite><\/blockquote>\n\n\n\n<p>In my Opinion, Search console insights is actually a slightly formal and intelligent representation of the already present data in GSC. Along with the data present in Search console, new GSC Insights also gets some useful information from Google analytics, and then combines this information into a more user friendly view. Or in other words, Search console insights is a newbie friendly representation of GSC data with focus on important metrics and performance insights.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"673\" src=\"https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Google-Search-Console-Insights-1024x673.jpg\" alt=\"Search Console insights beta\" class=\"wp-image-157\" srcset=\"https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Google-Search-Console-Insights-1024x673.jpg 1024w, https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Google-Search-Console-Insights-300x197.jpg 300w, https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Google-Search-Console-Insights-768x505.jpg 768w, https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Google-Search-Console-Insights.jpg 1138w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Google Search Console Insights<\/figcaption><\/figure>\n\n\n\n<p>Previously, this advanced view was only available in Google analytics. Remember, when your SEO guy asked to associate GSC and GA properties? well, that is why. Good news is that, now its accessible to site owners and content creators besides Search marketing professionals. Google is improving search experience as well as making the Search analytics tools more user friendly, with every passing day. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"987\" height=\"575\" src=\"https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Better-Data-analytics-for-Content-creators-via-Search-console-insights.jpg\" alt=\"GSC Google search console insights new feature\" class=\"wp-image-158\" srcset=\"https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Better-Data-analytics-for-Content-creators-via-Search-console-insights.jpg 987w, https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Better-Data-analytics-for-Content-creators-via-Search-console-insights-300x175.jpg 300w, https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Better-Data-analytics-for-Content-creators-via-Search-console-insights-768x447.jpg 768w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Search_Console_Insights\"><\/span>Benefits of Search Console Insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here&#8217;s how creators and publishers can make the most out of the new Google&#8217;s feature<\/p>\n\n\n\n<ul><li>Know about your top performing content of all times.<\/li><li>Know about your recent content performance with insights.<\/li><li>What content or Queries are getting the most traffic for your content. <\/li><li>What are the exact Queried for your content, that best satisfy the searcher&#8217;s intent.<\/li><li>Learn about what type of content is trending for your website. So that you could focus more on the best performing.<\/li><li>Based upon the above data, make changes to your Digital strategy and get even better results. <\/li><\/ul>\n\n\n\n<p>Here&#8217;s a snapshot of Search console insights of one of the websites that we manage. It&#8217;s a .pk tld. And third one is a snapshot for a new website for a client. <\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/ahmadaffan.com\/?attachment_id=159\"><img loading=\"lazy\" decoding=\"async\" width=\"656\" height=\"883\" src=\"https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Search-console-insights-most-seached-queries.jpg\" alt=\"\" data-id=\"159\" data-full-url=\"https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Search-console-insights-most-seached-queries.jpg\" data-link=\"https:\/\/ahmadaffan.com\/?attachment_id=159\" class=\"wp-image-159\" srcset=\"https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Search-console-insights-most-seached-queries.jpg 656w, https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Search-console-insights-most-seached-queries-223x300.jpg 223w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/ahmadaffan.com\/?attachment_id=160\"><img loading=\"lazy\" decoding=\"async\" width=\"647\" height=\"881\" src=\"https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Search-console-insights-trending-queries.jpg\" alt=\"\" data-id=\"160\" data-full-url=\"https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Search-console-insights-trending-queries.jpg\" data-link=\"https:\/\/ahmadaffan.com\/?attachment_id=160\" class=\"wp-image-160\" srcset=\"https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Search-console-insights-trending-queries.jpg 647w, https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Search-console-insights-trending-queries-220x300.jpg 220w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/ahmadaffan.com\/?attachment_id=161\"><img loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"567\" src=\"https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Google-search-insights-new-feature.jpg\" alt=\"\" data-id=\"161\" data-full-url=\"https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Google-search-insights-new-feature.jpg\" data-link=\"https:\/\/ahmadaffan.com\/?attachment_id=161\" class=\"wp-image-161\" srcset=\"https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Google-search-insights-new-feature.jpg 531w, https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Google-search-insights-new-feature-281x300.jpg 281w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_access_Google_search_console_insights_feature\"><\/span>How to access Google search console insights feature?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you want to access the new feature rolled out by Google, you can do that by simply clicking on &#8220;<a href=\"https:\/\/search.google.com\/search-console\/insights\" rel=\"nofollow noopener\" target=\"_blank\">Search console insights<\/a>&#8220;, in the GSC dashboard, seen in the highlighted bar in the screenshot. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"938\" height=\"244\" src=\"https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/how-to-access-search-consle-insights.jpg\" alt=\"how to access google search console insights dashboard\" class=\"wp-image-163\" srcset=\"https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/how-to-access-search-consle-insights.jpg 938w, https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/how-to-access-search-consle-insights-300x78.jpg 300w, https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/how-to-access-search-consle-insights-768x200.jpg 768w\" sizes=\"(max-width: 938px) 100vw, 938px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Got_a_suggestion_to_improve_Google_Search_Insights\"><\/span>Got a suggestion to improve Google Search Insights ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If there is something more that you would like to see in Google search console insights, you can do that by directly giving your feedback inside GSC insights dashboard by clicking on &#8220;Share feedback&#8221;, at the top and bottom of the page. According to Google, they are trying to help site owners understand their site performance better, hence, they would welcome positive and constructive criticism on Google&#8217;s new feature. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"114\" src=\"https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Share-feedback-about-Google-search-console-insights-1024x114.jpg\" alt=\"Contact google to submit feedback and improvement suggestions on search insights\" class=\"wp-image-162\" srcset=\"https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Share-feedback-about-Google-search-console-insights-1024x114.jpg 1024w, https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Share-feedback-about-Google-search-console-insights-300x33.jpg 300w, https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Share-feedback-about-Google-search-console-insights-768x86.jpg 768w, https:\/\/ahmadaffan.com\/wp-content\/uploads\/2021\/06\/Share-feedback-about-Google-search-console-insights.jpg 1328w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-right has-small-font-size\">image courtesy : <a href=\"https:\/\/search.google.com\/search-console\/insights\/about\" rel=\"nofollow noopener\" target=\"_blank\">GSC insights<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google launches new search console insights in June 2021 to help content creators and publishers better understand their content&#8217;s performance across the web<\/p>\n","protected":false},"author":1,"featured_media":168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/ahmadaffan.com\/wp-json\/wp\/v2\/posts\/156"}],"collection":[{"href":"https:\/\/ahmadaffan.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ahmadaffan.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ahmadaffan.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ahmadaffan.com\/wp-json\/wp\/v2\/comments?post=156"}],"version-history":[{"count":0,"href":"https:\/\/ahmadaffan.com\/wp-json\/wp\/v2\/posts\/156\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ahmadaffan.com\/wp-json\/wp\/v2\/media\/168"}],"wp:attachment":[{"href":"https:\/\/ahmadaffan.com\/wp-json\/wp\/v2\/media?parent=156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ahmadaffan.com\/wp-json\/wp\/v2\/categories?post=156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ahmadaffan.com\/wp-json\/wp\/v2\/tags?post=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}